Squishy TikTok moves fast — one week it's dumplings, the next it's realistic fruit. Here's what's currently driving the views, and where to find each one.
The one that started it all: butter
The Viral Butter Squishy is the reason slow-rise ASMR videos blew up in the first place. It looks unsettlingly like a real stick of salted butter, which is exactly why it stops people mid-scroll.
Right behind it: giant realistic food
Oversized, hyper-realistic food squishies are having a moment — think the Giant Cheese Cube. The bigger and more realistic, the better they perform on video.
Kawaii is never not trending
Expressive, collectible-style squishies keep a steady presence on the For You Page. The Chubby Dumpling Squishy's sleepy little face and mini steamer-basket packaging make it an easy 'unboxing' video format.
Mini and stackable
Smaller squishies like the Mini Milk Carton and the Swirl Ice Cream Cone are showing up in collection and 'squishy haul' videos, where creators line up a whole shelf of them.
Keep up with what's new
We tag everything trending on TikTok into our New Arrivals collection, so that's the fastest way to see what just landed before it shows up on your feed.